How Lenovo Is Moving Beyond Last-Click Attribution

For years, selling attention observers have stressed that last-click attribution—which credits a squeeze to a final ad clicked by a customer—doesn’t yield a finish picture of who to credit with a sale. But many marketers still rest on last-click since it’s what they’re accustomed to, and they’re uncertain what a boon will be if they switch to a some-more consummate detrimental model. Priest Willis, comparison tellurian selling manager during Lenovo, spoke with eMarketer’s Ross Benes about how Lenovo is relocating over last-click attribution.

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