Headquartered in Sweden and a heading light in a European associate scene, opening selling network Tradedoubler outlines a initial of a interviews with advocates of Performance Marketing Insights: London.
Arriving once again in a collateral this year from Oct 25-26, PMI: London promises to be a focal indicate of open discuss and training around what it deems to be a industry’s dual pivotal groupings; associate selling lead generation, and biddable media.
Ahead of a two-day conference, we held adult with Tradedoubler’s UK nation manager, Dan Cohen, to find out what’s piquing a seductiveness of a heading associate network in 2016, how a company’s altered over a final year, and a unmissable sessions in October.
Why was it critical for Tradedoubler to unite Performance Marketing Insights: London this year?
Dan Cohen: The Performance Marketing Insights eventuality provides us with a networking eventuality and a possibility to learn a latest trends from a attention peers. Identifying essential sources of trade has turn some-more of a plea given a associate attention reached majority and we are always on a surveillance for innovative companies that we can work with. The series of pioneering publishers and high form advertisers attending means PMI is an critical date in a eventuality calendar.
What’s altered for a association given we final saw we during PMI?
DC: In a final year Tradedoubler has diversified significantly. In further to a core associate charity we have grown a full use programmatic solution, TD ENGAGE, that allows us to offer programmatic display, video and mobile campaigns opposite Europe.
We have also strengthened a associate tender with a introduction of market-leading European Cross Device Tracking, formed on deterministic relating that creates a tie between users and their devices. Our Cross Device Tracking resolution prevents clients profitable for fake sales that mostly start when regulating probabilistic cross-device solutions. This record means we can mix cross-channel and cross-device insights to yield clients with a finish perspective of their digital selling activities.
How would we report Tradedoubler’s position in a universe of opening marketing?
DC: TD ENGAGE, a full use programmatic solution, has extended a position in a opening selling sector. We can now work with clients to broach KPI-driven code and merger campaigns opposite affiliate, programmatic display, video and mobile ads. Our cross-channel tracking record platform, TD CONNECT, puts us in a clever position to continue to variegate a trade source inventory, that is all underpinned by universe category tracking.
As a colonize in associate selling technology, what developments and hurdles have this sector’s members been declare to within a final year?
DC: Cross-device tracking and user tour stating have been pivotal developments in a associate industry. These softened stating and tracking capabilities are a pushing force for destiny expansion in a sector: providing accurate ROI dimensions will inspire some-more investment in a associate channel. Layering cross-channel stating on tip of these insights is a subsequent step. Marketers need to be means to review their channels on a like-for-like basement so they can optimise their selling budgets. This is something we already offer to clients that use a TD CONNECT height to lane all of their digital selling activities.
Are there any sold sessions we consider are critical to lay in on this year?
DC: New channels and publisher models are always of interest. The subject of influencer and calm selling plays a complicated purpose in this year’s sessions as marketers are grappling with dimensions and arrangement of these channels, as good as their attribute and formation with a associate channel. I’ll also be attending Greg Shepard’s session about a purpose of calm and micro-moments in associate selling and how it will figure a associate channel going forward.
Any interruption difference before we see we in October?
DC: Ahead of a launch of a cross-device solution, we conducted a European far-reaching investigate and detected that while mobile is pushing an boost in cross-device behaviour, 43% of British consumers explain they frequency or never make a squeeze on this device. Advertisers are mostly too focused on a conversion, but an bargain of how a patron reached that point.
The purpose of a mobile as a investigate device shouldn’t be ignored by publishers or advertisers. Harnessing a technologies, such as Cross Device Tracking, Cross Channel Tracking and User Journey Reporting, we are operative with a clients to assistance them know a purpose of any device in their squeeze flue so they can optimise their digital selling activities and bill effectively and urge ROI.