Google is operative on launching an associate module for Google Play identical to a one Apple runs for a possess digital calm stores, a source briefed on a matter has told 9to5Google.
The associate program, that is pronounced to still be in a early stages of growth and could get called off or change significantly between now and a time of launch, is pronounced to be powered by Performance Horizon Group, a same association that in 2013 began ancillary Apple’s associate program.
Our source, who requested to sojourn anonymous, pronounced a module will primarily cover usually calm sole by Play Movies and Music though eventually enhance to embody apps and even hardware, presumably those inclination sole by a Google Store…
When we reached out to Performance Horizon Group inquiring about a existence of any soon-to-launch Play Store associate module with Google, a association responded by thanking us for reaching out per “the Google Play associate program,” and CC’d “Google Play’s associate team” to yield additional information on a matter. The email residence — privately email@example.com — was labeled “Play Affiliates Support” in Gmail. A discerning Google hunt of a residence turns adult zero on open web pages.
Affiliate programs yield calm creators with a approach to monetize their work over normal methods like arrangement ads and subscriptions, by permitting them to link to product sales pages and acquire a elect any time someone purchases a product regulating their singular link. Google formerly ran a possess associate service called Google Affiliate Network, though shuttered it in 2013 to concentration on other products that “will have a biggest impact for a advertisers and publishers.” Google Affiliate Network was creatively owned by Performics and acquired by DoubleClick in 2004, which itself was acquired by Google and became a basement of a company’s large online ad business. The use never enclosed a approach to acquire elect from Google’s digital stores, however.
It’s value observant that Google Play was indeed famous as Android Market for a initial 5 years of a existence, until it was rebranded as Play in 2013 — also a same year that Affiliate Network closed. It’s totally probable that around a time of Play’s rebranding a association was considering rising an associate module for a digital store, though suspended those ideas with a genocide of Affiliate Network. That would explain away a associated email residence supposing by Performance Horizon. However, formed on a resources under which a source listened about a program, we’re assured in desiring that something newer has been brewing as of late.
A elementary Google hunt earnings a lot of pleas to Google in a form of blog posts imploring it to launch an associate module for Google Play, going behind as distant as 2012. The digital store trails Apple’s App Store in income by approximately 70% — Play’s evidently low free-to-paid acclimatisation numbers being a intensity reason because we haven’t seen an associate module hasn’t flown above me — though with a altogether downloads roughly a same volume aloft than Apple’s.
Google denied to criticism for this story. Performance Horizon did not respond to follow-up emails.
Seth Weintraub contributed to this report.