Indians energetically wait for vast discounts and bargains to save income any time they shop. In fact, when it comes to online shopping, they wish to save even some-more on ignored purchases. To capacitate intelligent shopping, Gopaisa.com is a insubordinate height charity a tip essential income behind and bonus coupons for online selling consumers. These cashback and bonus coupons are accessible on a far-reaching operation of products and services travelling travel, lifestyle, fashion, electronics, books, food, recharge, medicines to name a few.
Based out of Delhi, Gopaisa.com was incorporated in Sep 2012 by Aman and Ankita Jain to precisely aim a simple instinct of an Indian shopper. Being a disruptive force in a selling space, a association helps in putting a income behind in a consumers’ pockets by approach of “Cashback” opposite sectors, either it is eCommerce or transport associated or anything that is bought and sole online. Gopaisa.com transfers a 80% to 90% of elect volume from a online brands to a business in a form of cashback. This gives them an fundamental advantage of motivating a consumer to make a transaction by approach of patron faithfulness and acquire business during a comparatively low cost. To relief a cashback offers, users can pointer adult during Gopaisa.com, emanate their account, name a links of retailers, emporium from a online retailers and once a tradesman confirms a purchase, a cashback volume gets credited to a user’s account. To serve raise a selling experience, Gopaisa.com also launched India’s initial Cashback App for assisting users benefit a advantage of a GoPaisaCashback emancipation options like Bank transfer, Recharge on Mobile/DTH, Transfer to Paytm, PayU and Mobikwikwallet and also benefaction vouchers on 550+ brands by their mobile devices. Focusing quite on simplified savings, a best partial about a app is that it is also accessible on Cash-on-delivery orders.
Sujata Sangwan Interacts With Ankita Jain, Co-founder – GoPaisa.com And Spoke To Her
How was GoPaisa started? What were a hurdles we faced while environment adult a business?
GoPaisa is now some-more than 3 years old; and is a bootstrapped and essential company.
We had set adult GoPaisa 3 years behind when a judgment of Cashback was nonexistent. Everyone believed that Cashback as a judgment would never work, however; a clever faith and bargain of a Indian essence done us deposit and be studious towards flourishing a Cashback ecosystem. We primarily faced a plea in employing good talent as well. On a business side, tie-ups with brands were a formidable assign as we were immature and many of a people did not take us seriously. Explaining a advantages of Cashback was also tough since behind then, many of them believed in delightful consumers with coupons and deals since a tenure CASHBACK was really new and by Cashback all they accepted was a credit label Cashback.
The unfolding now is really opposite and a cashback attention has grown in a quick demeanour with some-more people bargain a advantages of a concept.
How does a association work?
GoPaisa.com is India’s Cashback banking Destination. We are quite about simplified savings. GoPaisa helps a users to save income while selling online. We put income behind in a shopper’s pocket, by a GoPaisa CASHBACK. GoPaisa with a tie adult with over 550+ retailers in all helps users in removing a best deals while selling online by Cashback, coupons and notifications on several time-bound offers by a deals platform. The best partial about GoPaisa Cashback is it is accessible on Cash-on-delivery orders as good and is on tip of all a accessible discounts We trust we are a disruptive force in a selling space, and are benefaction in all a sectors be it eCommerce or travel-related or anything that is bought and sole online. This gives us a fundamental advantage of giving a patron a proclivity to do a transaction and for a partners we assistance them in initiating a transaction, by approach of patron faithfulness over a prolonged duration of time, and also appropriation business during a comparatively low cost.
For a new Indian online shopper, Mobile is a usually approach they know how to emporium online. According to a Google report, 5 million smartphone users come on house any month. So it is vicious to daub this new user bottom entering a market. And for a existent online shoppers, preference and mobility are a many pivotal criteria. Thus to daub into this market, and dilate a saving options for these really shoppers, a middle of an app had turn a necessity.
GoPaisa is a one stop saving finish for all online shoppers. Through a app, we wish to make a customers’ lives easy by assisting them get a best products during a cheapest probable prices, since we can get GoPaisa Cashback on tip of all your existent discounts. All we have to do is usually download a GoPaisa APP.
What are a singular pivotal features/ Services? How is it opposite from a other players in a market?
In today’s hyper rival world, a usually differentiator we trust for shoppers is glorious patron service, while also being a personality in terms of best cashback rates and updates on a latest and best offers. We honour ourselves on being a cashback site, that not usually has a best and many endless cashback offers from heading retailers like Amazon, Jabong, Paytm, Snapdeal and 550 others; though also a one where users can find best coupons and time singular deals. Apart from this, technologically we also refurbish exchange a swiftest, and also safeguard a users have a limit probable emancipation options for their cashback earnings. We yield cashback by approach of Bank transfer, Mobile-DTH recharges, E-Vouchers and Paytm Mobikwik Wallet transfer.
1. Ability to acquire Cashback on 550+ brands that includes brands from several categories like shopping, food, travel, home furnishing, recharge and many some-more on a move
2. The best Cashback emancipation options like Bank transfer, Recharge on Mobile/ DTH, Transfer to PayTm wallet and also Gift Vouchers
3. We yield Cashback even on Cash on delivery. GoPaisa Cashback is accessible 24*7 365 days with no banking formula required.
4. Instant tracking
5. We have recently launched a First Legal Cricket betting height on GoPaisa
6. The tip Cashback rates and it is on tip of all your discounts and wallet Cashback
Our singular indicate is we have special properties that are GoPaisa Exclusive properties that we keep conceiving for a users from time to time. During Diwali, we orderly Rs.11 Deal, where a list of products was accessible for Rs.11. The patron had to compensate full cost during a partner website though a remaining volume was credited in a GoPaisa comment as Cashback. It enclosed products like tough disks, cosmetics and many other daily essentials.
And this IPL, we have launched GoPaisa Premier League (GPL) – Betting Legally online, that allows users to gamble on daily IPL matches totally FREE of cost. The best partial is even a chairman who does not have many trust about cricket though is meddlesome in a final 5 vicious overs can be a partial of this game. This joining was a 2 month prolonged initiative.
As of now, we are bootstrapped and a essential company. We trust in flourishing a business rather than usually using after a gratefulness game.
Like any other online business, a care standing is of pinnacle importance, as generally leaders get to reap a limit benefits. As a observant goes, “Winners take all”. Our widespread position helps us suffer 70-80% of marketplace share in a category. The launch of a TV debate is one step in a same direction, and is substantially a 1st in affiliate/performance selling space in India. Our prophesy is to be a one step saving finish for a users whenever he thinks about spending money. We set prolonged tenure goals and would like to list a association in open markets in a future.
We trust we are a disruptive force in a selling space, assisting put income behind in a consumer’s pockets by approach of “Cashback” opposite sectors, be it eCommerce or transport associated or anything that is bought and sole online. This gives us a fundamental advantage of giving a patron a proclivity to do a transaction and for a partners, we assistance them in initiating a transaction, by approach of patron faithfulness over a prolonged duration of time, and also acquire business during comparatively low cost.
On a other hand, with estimable user turn transactional information accessible with us, we devise to constraint a vast cube of promotion revenues, by being means to yield promotion on a possess height as good as other associated promotion solutions to tiny and vast advertisers alike. We aim to build a estimable income upsurge certain business, fuelled by ever augmenting digital spends of online and offline advertisers.
We are a record platform, where consumers come to acquire cashback for their online transactions, and for advertisers, we yield a estimable pool of Online Shoppers.
· We gathering a GMV of over Rs.55 crore for a month of Dec 2015 and a same is flourishing during a rate of 20-30% month on month. It is engaging to note that during a commencement of a financial year (April 2014), a same figure stood during reduction than Rs.1 crore. We are anticipating to finish a stream year with sales era of over Rs.600 crore.
· We see monthly trade of a million and visitors (Website+APP).
· Over 140000 Transactions took place in a month of Dec 2015 itself.
· We yield genuine time emancipation of users’ income by approach of Mobile/DTH recharges, remuneration into Wallets like paytm, mobikwik payU and e-vouchers, and remuneration to bank accounts within 24-48 hours, ensuing in greatest user experience.
· We have a user bottom of over a million and and are adding over 5000-6000 new users any day.
Market distance Opportunity
We wish to be a marketplace personality in a Affiliate selling space in India.
· Strategy for ONLINE:
o Globally, 20% of a eCommerce marketplace sales are driven by associate selling channels. With a marketplace sappy in India too, a series should be some-more or reduction in line. GoPaisa aims to be a largest actor with during slightest 30%-40% share of a associate selling cake in India.
o Currently, a eCommerce marketplace is estimated during about USD 10-15 billion. The figure is approaching to hold USD 100 billion by a finish of 2020 (Google Study, Ref 1)
o The expectancy of a addressable marketplace is set to be $20 billion, and hence a approaching elect pool would be of $1-1.6 billion. (Based on normal commissions expectancy of 5-8%)
· Be a estimable actor in a non-performance associated online promotion space, that would be a 2nd post of revenues for us.
o In future, a devise is to turn a vital information driven promotion height on a behind of estimable initial palm segregated user correct transaction poise settlement available.
o While a stream spend on digital promotion is a shade underneath 10% of sum promotion spends (Ref 2), we trust that with large adoption of smartphones in India, this spend should pierce in line with a tellurian normal of 25% (Ref 3) in a subsequent integrate of years.
· Strategy for Offline:
o Offline has been kept for a 2nd theatre of a Growth, given a measureless abyss horizontally as good as vertically.
o Far deeper investment is compulsory for offline compared to online.
o Because offline spending still controls over 95% of wallet spends, it presents us with distant deeper insights than online can.
Future Plans / Marketing Plans
1. Become a one stop finish for Savings.
2. Get into Offline selling by a finish of 2016:
The offline marketplace provides a biggest and deepest probable event for any faithfulness formed provider. We wish to replicate a online associate ecosystem to a offline space, whereby we can possess a customer, though a delivery/transaction happens during a merchant’s end.
Just like offline, this complement would be a Win-Win conditions for a tradesman as good since while many of a retailers are means to get business during a sale seasons that typically comment for 2-3 months in a year, for a rest of a 9-10 months, retailers are not means to constraint customers. By relying on smartphones, we can yield singular promotion solutions to any and any tradesman for 365 days, for their arrange of catchment business and a best partial is, we would usually assign them for Sale.