Executives Responsible for Award-Winning Campaigns on Behalf of
FX Networks Original Series and The Overall Brand
LOS ANGELES, Jul 6, 2015 – FX Networks has promoted 5 comparison selling executives in approval of their contributions to a award-winning marketing, digital media and on-air teams, it was announced currently by Stephanie Gibbons, President, Marketing, Digital Media, and On-Air Promotions for FX Networks.
Sally Daws has been promoted to Executive Vice President, Marketing and Digital Media, and John Varvi has been named Executive Vice President, On-Air Promotions. In addition, Todd Heughens has been promoted to Senior Vice President, Print Design; Jason Phipps is Senior Vice President, Digital Media; and Lance Reiss has been named Senior Vice President, Marketing. The 5 executives will continue to news to Gibbons. FX Networks consists of FX, FXX, FXM and a digital video-on-demand height FXNOW.
Under Gibbons’ leadership, FX Networks’ marketing, digital media and on-air departments have won some-more than 329 total PromaxBDA and The Hollywood Reporter Key Art Awards, including an rare 5 uninterrupted years of receiving a PromaxBDA Award for Marketing Team of a Year (2011 – 2015) – each year given a award’s inception.
“In an party landscape that is morphing during light speed, creation suggestive strike with a tellurian heart and essence requires well-developed talent and an enthusiastic ardour for excellence,” Gibbons said. “Sally, John, Todd, Jason and Lance reflect all that is essential and excellent in a selling realm. Their particular and group efforts have contributed to each selling success during FX Networks for a final 10 years. That is because it is privately stirring to see exceptional, cherished, and devoted colleagues take on some-more shortcoming as we continue to marketplace a dear calm in a dauntless new world.”
The promotions announced currently are as follows:
Sally Daws – Executive Vice President, Marketing and Digital Media
Sally Daws many recently served as Senior Vice President, Marketing and Digital Media. In a new role, she will continue to manage a network’s promotion and inhabitant media formulation and buying, consumer integrated promotions, and digital media, including a award-winning TV Everywhere application, FXNOW and Simpsons World.
Daws is obliged for marketing, promotional and digital initiatives for a critically and commercially successful register of FX networks’ strike array including American Horror Story, Fargo, It’s Always Sunny in Philadelphia, You’re The Worst, Archer, The Americans and a arriving The Bastard Executioner.
Daws assimilated FX shortly after a network launched in 1994, and she has insincere countless gradually obliged positions in both marketing, on-air promotions and digital media. Previous to her position as Vice President and afterwards Senior Vice President of Marketing, she served as Vice President of Creative Services for FX, where she was obliged for producing integrated sales campaigns for on-air advertisers.
Daws perceived a B.A. grade in striking pattern from CSUN.
John Varvi – Executive Vice President, On-Air Promotions
John Varvi many recently served as Senior Vice President of On-Air Promotions during FX Networks. He is obliged for network branding, array campaigns, episodic promotions, and on-air editorial, operations and scheduling. He has worked on a launch and means of each FX strange array given premiering The Shield in 2002, including: Nip/Tuck, Rescue Me, It’s Always Sunny In Philadelphia, Damages, Archer, Sons of Anarchy, Louie, Justified, The Americans, Tyrant, Fargo and American Horror Story.
Before fasten FX in 2002, Varvi served as Vice President Creative Director of a Brand Solutions multiplication of Rare Medium, supervising all day-to-day artistic and production.
Prior to Rare Medium, Varvi was Senior Vice President Creative Director of Friedland Jacobs Communications (FJC), an entertainment-based promotion and selling firm. He helped settle FJC in 1995 while portion as Executive Producer of Imagine One Productions.
In 1990, Varvi co-created and served as Supervising Producer of Roggin’s Heroes, a half-hour comedy array from MCA/Universal. In a three-year run, a uncover was Universal’s highest-rated first-run syndicated series.
Varvi began his career in 1980 during NBC4, Los Angeles.
Varvi’s attention honors include: Three LA Emmy® Awards, The New York Festivals “World Medal,” a accumulation of Hollywood Reporter Key Art Awards, as good as countless PromaxBDA honors, including five-time Marketing Team Of The Year.
Todd Heughens – Senior Vice President, FX Print Design
Todd Heughens many recently served as Vice President, FX Print Design. In his new role, Todd will continue to conduct adult a award-winning Print Design department, that is obliged for building all of a pivotal art, imitation and outside campaigns for FX, FXX and FXM, as good as overseeing a use of all photography and immobile imagery combined by a department, opposite all platforms.
Todd assimilated FX in Jan of 2006 and, in partnership with some of a best photographers and pattern agencies in a business, he and his group have combined some of a many impediment and groundbreaking imagery in radio selling from Nip/Tuck to Sons of Anarchy to American Horror Story.
Previous to his reign with FX Networks, Heughens worked during Showtime Network, initial as a Designer and eventually as Senior Art Director.
Todd is a connoisseur of a University of Cincinnati.
Jason Phipps – Senior Vice President, Digital Media
Phipps many recently served as Vice President, Digital Media. In a new role, he will be obliged for daily slip of digital media efforts for FX Networks. From interactive calm to technology, he is obliged for all aspects of FXNetworks.com, FXNOW, a multi-platform on-demand video use ancillary FX, FXX and FXM networks and Simpsons World.
In addition, Phipps oversees a incomparable digital ecosystem that includes government of FX’s amicable networks, calm and applications for handheld and connected devices, as good as rising consumer focused technologies.
Phipps is also obliged for building partnerships with heading digital media and internet companies ancillary network programming and digital ventures. He works with National and Digital Sales teams to rise singular sponsorships formed on a network’s interactive content.
Phipps before served as Executive Director of Digital Media for Disney/ ABC Television Group. His primary responsibilities enclosed handling interactive selling and selling partnership growth for a network and ubiquitous operations for ABC Family Channel’s interactive platforms including ABCfamily.com. Phipps also served as Director of Interactive Marketing for Fox Family Channel and FoxKids.com.
Prior to fasten Fox Family Channel, Phipps served in Network Sales and Operations for Fox Broadcasting Company.
Lance Reiss – Senior Vice President, FX Marketing
Reiss many recently served as Vice President of Marketing Advertising for FX where he worked on critically and commercially successful register of FX networks’ strike series, including Sons of Anarchy, American Horror Story, Fargo, It’s Always Sunny in Philadelphia, Louie, Archer, The Americans and a upcoming, The Bastard Executioner.
In a new role, Lance will manage advertising, media formulation and buying, businessman negotiations, calm distribution, financial and budgetary equipment and continued impasse with all consumer selling initiatives. Lance will concentration on network launch campaigns and media plan with a concentration on off-air extensions that expostulate ratings for a FX Networks Suite.
Lance will continue to lead a day to day business with a media agencies and continue to offer a pivotal purpose with network placement selling team. Lance also served as a pivotal executive on a FXX launch group and continues to have slip on FX, FXX, FXM and FX Now initiatives.
Living and respirating FX for 13 years and counting, Lance served his initial dual years as Manager Affiliate Marketing for FX operative on selling efforts tied to carriage and distribution. Prior to entrance to 21st Century Fox, Lance worked during DIRECTV in a selling department.
Lance has a Bachelor of Arts grade from a University of Wisconsin-Madison and is a mixed CTAM and PromaxBDA Gold winner.
ABOUT FX NETWORKS
FX Networks, a business section of 21st Century Fox, is comprised of a networks FX, FXX and FXM and a video on-demand app FXNOW. FX, a flagship ubiquitous party simple wire channel, launched in Jun of 1994 and is carried in some-more than 94 million homes. The different report facilities a flourishing register of critically-acclaimed and award-winning strike dramas series, including The Americans, Tyrant, The Strain and a upcoming The Bastard Executioner and Taboo; a critically-acclaimed singular array American Horror Story, Fargo and a arriving singular array American Crime Story; acclaimed strike comedy array including a award-winning Louie, Archer, Married, The Comedians and a arriving SexDrugsRockRoll and Baskets. FX’s register of acquired strike array includes Two and a Half Men, In Living Color and Mike Molly. FXM (formerly Fox Movie Channel) was launched in Oct of 1994 and is now carried in some-more than 53 million homes. Its report facilities classical films during a day (FXM Retro), and contemporary box bureau hits and acclaimed, award-winning films in a evening, as good as short-form award-winning strange programming. FXX, a newest network, launched in Sep 2013 and is carried in some-more than 78 million homes. Geared towards a immature adult audience, a report facilities strange series, movies, and acquired series. The channel is anchored by a acclaimed strike comedies It’s Always Sunny in Philadelphia, The League, You’re a Worst, Man Seeking Woman and a arriving The Untitled Tracy Morgan Project (TBD). FXX is also a disdainful wire home to The Simpsons, a longest-running comedy in TV history, and a late night charcterised retard Animation Domination.