Banner ads are best used for branding, not to expostulate clicks. Affiliate marketers comprehend this. Increasingly, associate marketers are relying reduction on ensign ads, and some-more on their affiliates’ content. For example, instead of giving a food blogger a ensign ad featuring a retailer’s food products, that tradesman could yield a blogger a recipe where any part is pre-coded with links behind to specific product pages.
Several associate networks have grown collection that yield affiliates with ad ensign alternatives. In this article, I’ll examination 3 of them.
AvantLink Affiliate Link Encoder
For example, contend someone mentions “North Face Denali jacket” in a blog comment. Affiliate Link Encoder can brand that word and modify it into an associate link. This is an easy approach for bloggers and online forums to monetize user-generated content.
However, maybe even some-more engaging for retailers is a hunt engine benefit. Since a route is combined around a browser, retailers could benefit approach links from affiliates, as those links would be in a source code, for limit SEO gains. When a consumer clicks on a link, a browser would modify it into an associate tracking link, and a associate would acquire elect on any ensuing purchases.
Additionally, a apparatus provides affiliates with control over what keywords and keyword phrases are converted, and what alighting pages any goes to. Retailers can assistance their affiliates by training them how to use this tool.
Another apparatus grown by AvantLink is SnapLinker. It is a bookmarklet that enables AvantLink affiliates to beget a tradition couple to any page on a retailer’s site, right from a browser. If an associate is essay a examination on opposite fleece jackets from opposite retailers, for example, it could simply beget tracking links by going to a applicable product page and clicking a bookmarklet.
SnapLinker also enables affiliates to share a couple not only in their posts, yet also in amicable media channels, such as Facebook and Twitter. Moreover, this apparatus is permitted around a AvantLink App Market, that enables third-party developers to emanate collection regulating a AvantLink API. Apps such as SnapLinker are accessible to affiliates, and a developers acquire elect on any sales ensuing from that tool.
Take a “North Face Denali jacket” example. If a associate were to expostulate a sale from a blog post associated to that product, a associate would acquire commission, as would SnapLinker’s developer, Justin Hall. There is no additional cost to a retailer, however. The tradesman pays a associate elect as with a customary transaction; AvantLink pays a developer’s commission.
Thus, a apparatus enables retailers to insert links to their products into a calm apportionment of an affiliate’s website, — during no additional cost. To make a many out of this tool, associate managers need to teach their affiliates on how to use it. Wade Tonkin, of Fanatics.com, does an glorious pursuit in this YouTube educational that he combined for his affiliates.
Note that a judgment of a bookmarklet to beget low links is not singular to AvantLink, yet it was one of a initial use it. Similar solutions are accessible during ShareASale and CJ by Conversant.
CJ by Conversant Widget
Another apparatus for retailers to be informed with is a CJ by Conversant Widget. This is a elementary drag-and-drop interface that enables a associate to hunt for any keyword, and afterwards drag and dump images into a elementary grid storefront.
Site visitors clicking on a product images would be taken to a product page around an associate link, and a associate would acquire a elect on any ensuing purchases. This is a useful tool, generally for fashion, beauty, and character bloggers. However, for products to seem in a results, retailers need to have a information feed that is accurate, complete, and that contains applicable keywords in a product pretension and product description.
Remember, for an associate module to thrive, affiliates need superintendence on how to use these tools. An associate manger should teach and support their affiliates accordingly — as she would any sales team.