How to spin training into a talent magnet

The genuine estate attention has a training bend problem. While it has a shoal entrance to get started as a genuine estate agent, it’s a high ascending stand to turn a successful agent.

Ask any tip performer how they achieved their success and they’ll bring dual factors. The initial is tough work. And a second is glorious training.

Pre-licensing mandate change from state to state, including how most preparation is required, what topics are included, a fees involved, and a form of examination. But who will be a face of a marketplace in a years to come? Who will arise by a ranks to browbeat their market? How do we know who a tip agents will be before they even get their license?

That’s where your brokerage comes in. Providing preparation and training advantages can assistance you:

  • Create your possess pool of intensity agents to partisan from with pre-licensing
  • Support and rise your possess agents as they swell with stability education
  • Create an additional income tide for your brokerage

“Offering pre-licensing preparation provides a brokerage with a event to display what we have to offer to a best new talent,” pronounced Rett Harmon, Co-Owner of CENTURY 21 Novus, Team Leader of Rettro Group, located in Carrollton, GA. “It creates opportunities for us to rivet with students, deliver them to a classification and leadership, and settle a classification as a welcoming place. Ultimately, it helps us brand a right agents for us – those with goals and values that align with a business objectives and handling philosophy.”

Here are dual ways your classification can confederate educational offerings into your business model.

1. Become a propagandize of record with indiscriminate educational content

Working with an preparation and training partner, your brokerage can emanate a training apparatus that is entirely branded, with your possess pricing structures. As a approved school, your brokerage maintains station with state regulatory bodies.

In progressing a tyro administration, you’ll have full prominence into enrollment, coursework progress, scores and completion. And as a result, your brokerage can cherry collect a best students for recruitment efforts and time a recruitment efforts well. All while gripping a large cut of a income from preparation sales.

2. Turn your brokerage into an associate partner

Training associate programs make it easier for brokerages to offer genuine estate pre-licensing and stability education. Simply yield a couple for students to squeeze and finish courses on a preparation provider’s website. The preparation provider is a propagandize of record and handles all tyro administration, creation it easier for you. Your brokerage can see who enrolls in a march and who completes a march so we can aim recruitment efforts. And while a smaller apportionment than in a indiscriminate partnership, we also keep a cut of a income from a preparation sales as an affiliate.

Show your agents that their expansion is your priority

Real estate professionals have developed from simply being a screw of inventory information to devoted advisers and transaction routine managers. And a attention keeps flourishing and changing, requiring new skills and understanding. But it’s still a comparatively elementary attention to enter, creation it some-more severe for employing managers to mark achievers.

And once we find those agents, a plea is to reason on to them as they mature into a industry. According to Broker Metrics, scarcely 20 percent of all Realtors change their brokerage connection any year. In further to elect structures and marketplace niches, opportunities for training and mentoring surprise those decisions.

“We find that when a agents start requesting something they’ve learned, it becomes foul in a office,” pronounced Harmon. “When they start saying formula from a new approach, either it’s a totally new thought or something they already knew though began focusing on in a new way, they boost morale. They come in and share what they’re doing, and it helps everybody improve.”

As a brokerage that offers approved programs for pre-licensing and stability education, we are positioned to attract new professionals that are driven to grow, and keep your tip performers who know your brokerage is behind them each step of a way.


750,000 professionals have relied on OnCourse Learning Real Estate for best-in-class education, career development, and correspondence solutions interjection to some-more than 4,800 state, IDECC, and ARELLO-approved stability education, pre-licensing, and corporate training offerings. Join 1,500 other partners and learn some-more about how brokerages can partner with OnCourse Learning for training and preparation solutions.