GoButler, nonetheless another on-demand use for ‘anything,’ raises $8 million

In a universe of on-demand services — a new multiply of startups building apps that magically offer adult anything from a burrito to a last-minute hotel reservation — a Holy Grail is to be means to perceptible anything a patron requests with a elementary content message. Silicon Valley startups Magic and Operator have finished sound with their quests to do that, though now a German contender is fasten a race.

GoButler, founded by a former businessman from Rocket Internet’s incubator, has been piloting a use in Berlin and New York City for a few months, and is now prepared to strictly launch in a U.S., U.K., Canada, Germany, Austria, and Switzerland, a association pronounced on Tuesday. GoButler also suggested it has recently lifted $8 million in new appropriation to support a operations.

GoButler’s representation to consumers is simple: send a elementary content summary to ask a smoothness of anything they wish — from a burrito to a new iPhone horse — and GoButler will broach it to them during no additional charge. The association has a staff of “heroes,” as it calls them, who margin requests, customarily specializing in a difficulty like food orders, and ensures they’re fulfilled. They demeanour for and use whatever other service, like a retailer, transport site, or smoothness service, that will get a pursuit done.

“We truly wish to make a bland life of a business easier,” he told Fortune. “It’s some-more like replacing all a apps on your phone to be a one-stop shop.”


The no-added-charges square is important, and co-founder and CEO Navid Hadzaad believes it will be his company’s differentiator from competitors. Magic started out a fun weekend devise for a founders of a health tech startup though eventually became their full-time job, and shortly after, it lifted $12 million. Magic’s staff fields requests, finds a best approach to govern them, that customarily involves regulating one of a many other smoothness services around, and charges a tiny additional price on tip of a squeeze for a combined convenience.

Operator, a rather still cat-like devise from Expa, a startup studio of Uber co-founder Garrett Camp, is somewhat different. It’s built a possess messaging app instead of regulating content messaging, and is some-more focused on selling — clothes, home equipment — for a time being. It also employs a staff that handles business requests, and is operative on adding some-more and some-more partnerships with retailers and brands who wish to make their things accessible by a service.

So how does GoButler devise on creation any money? Affiliate programs, says Hadzaad. When regulating a third-party use to perform a request, GoButler will accept a tiny elect from merchants with such programs. Hadzaad claims that many services GoButler uses have one. And while services like transport site Expedia do indeed have mention programs, we’re not wholly assured rising on-demand services will be peaceful to share their revenues given a already formidable charge to balancing affordable fees and a high-cost of labor.


In any case, Hadzaad says he and his group are now focused quite on removing new customers, and building out a use and operations, withdrawal monetization for later. But he’s already meditative about longer-term business models, namely about regulating patron information to not usually personalize a service, though also to spin into revenue. He wouldn’t elaborate too much, though promotion or product recommendation models are expected what he has in mind.

But GoButler will still have an ascending battler. As smart as these services might be among a young, tech-savvy, early-adopters; a business models are mostly unproven and their ability to make genuine income is still questionable. Earlier this month, home cleaning use Homejoy sealed a doors, and while it blamed a inability to lift adequate income on a labor lawsuits it faced, many observers fast forked to a economics as a reason it failed.

General Catalyst Partners led a round, with Lakestar, Rocket Internet’s Global Founders Capital, Slow Ventures, BoxGroup, Ashton Kutcher Guy Oseary’s Sound Ventures, and Cherry Ventures also participating.