Coupon and Loyalty Sites Can Be Valuable – By Anne Maghak

Sometimes merchants have a preconceived thought that banking and faithfulness sites are low feeders whose usually thought is to bandit sales they’d already have anyway.
Here is some of a misinformation out there:

They Will Steal Our Sales

We have worked with third celebration networks that yield collection to discharge sales that start in a final several mins of a click trail to a cart. In many cases, when expelling clicks that occur in a final few mins in a cart, banking site sales have left up, so this is not always true.


They Don’t Send New Traffic

Unless we have a clear ball, this is not always easy to contend with any certainty.

Many shoppers start their online selling during their favorite banking or faithfulness site.  One approach shoppers demeanour is to use extended searches like “gift coupons” or “book coupons.” When acid this approach (item + coupon), a list of merchants who sell these products will come adult with their compared coupons. If we are a savvy merchant, you’ll wish to make certain your code is listed among your competitors when these searches are done. If we are, we will see some new traffic.


My code is Too High End

If we have a high finish code (or wish to be viewed as one), we might not feel it would be good thought to be compared with deals or discounts.


Look during your competitors. Do they offer coupons?


Do they have banking affiliates in their programs?


If they do, their code is being seen by thousands some-more consumers than your code is. They value their business that conclude removing a best cost for items, regardless of brand.


Their products are being seen alongside your other competitors when business hunt for prolonged tail keywords in both hunt engines and on banking sites, such as “Clothing Coupons.”  Where is your code in that search? Nowhere, so we have no possibility in removing that sale. Your competitors will, since we didn’t demeanour during a whole picture.


I Only Want “Niche” Publishers in My Program

Contrary to renouned belief, many smaller niche sites frequency send some-more than a few sales to any given merchant. We have worked with hundreds of associate programs over a years, and banking sites consistently send a bulk of sales.

Why? Their sites offer value to a consumer that a niche site does not offer. Yes, we should concentration on niche sites, though we should also partisan an heterogeneous brew of publishers into your program, including name banking and faithfulness publishers, to boost your branding and sales.

Some Strategies for Using Coupon and Loyalty Sites

  • Lower commission
  • Allow usually delicately regulated promotions
  • Provide onsite discounts to daunt consumers from withdrawal your site to demeanour for coupons, or mislay your banking box
  • Only accept creditable banking and faithfulness sites in a mix
  • Avoid toolbar affiliates that do not occupy mount down record to strengthen all your affiliates


Anne Maghak CEO of, has been operative in associate selling for over twenty years.

This essay seemed in emanate 42 of FeedFront Magazine, that was published in Apr 2018.



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