An Affiliate Sales Exec Is Added At AIRE

The network radio arm of Spanish Broadcasting System (SBS) has tapped “a seasoned radio executive” to spearhead its syndication strategy, conduct associate family and enhance a footprint — in further to widening a accessibility of SBS radio programming and digital division LaMusica‘s digital and live song content.

Taking a purpose of VP/Affiliate Sales at AIRE Radio Networks is Blanca Navas, a former executive of syndication and affiliations during Entravision Communications.

At Entravision, Navas played a executive purpose in building new network programs and managed calm placement for Entravision’s 48 radio stations. Prior to that, Navas hold identical roles during PRISA Radio/GLR Networks, Radio Disney, Citadel Media en Español (formerly ABC Radio Networks) and ESPN Deportes.

“Blanca has successfully pioneered a launch and execution of a series of programming and placement strategies in a Hispanic marketplace, pronounced AIRE EVP and SBS National Radio Sales Elisa Torres. “Her useful skillset will element a continued expansion of AIRE, SBS and LaMusica’s calm portfolio.”

Navas combined that she looks brazen to operative with a group and associate partners on “developing and formulating constrained calm that engages Hispanic consumers opposite mixed touchpoints.”

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