The network radio arm of Spanish Broadcasting System (SBS) has tapped “a seasoned radio executive” to spearhead its syndication strategy, conduct associate family and enhance a footprint — in further to widening a accessibility of SBS radio programming and digital division LaMusica‘s digital and live song content.
Taking a purpose of VP/Affiliate Sales at AIRE Radio Networks is Blanca Navas, a former executive of syndication and affiliations during Entravision Communications.
At Entravision, Navas played a executive purpose in building new network programs and managed calm placement for Entravision’s 48 radio stations. Prior to that, Navas hold identical roles during PRISA Radio/GLR Networks, Radio Disney, Citadel Media en Español (formerly ABC Radio Networks) and ESPN Deportes.
“Blanca has successfully pioneered a launch and execution of a series of programming and placement strategies in a Hispanic marketplace, pronounced AIRE EVP and SBS National Radio Sales Elisa Torres. “Her useful skillset will element a continued expansion of AIRE, SBS and LaMusica’s calm portfolio.”
Navas combined that she looks brazen to operative with a group and associate partners on “developing and formulating constrained calm that engages Hispanic consumers opposite mixed touchpoints.”