Rakuten Marketing’s Affiliate Network drives record-breaking Cyber Weekend in Europe

LONDON, Dec. 04, 2018 (GLOBE NEWSWIRE) — Rakuten Marketing currently announces a record-breaking Cyber Weekend for advertisers opposite Europe in that a Rakuten Marketing Affiliate Network reported a 27% year-on-year boost in same-store sales finished by a duration from Black Friday to Cyber Monday.

While a UK marketplace is some-more mature, stability to grasp 17% enlargement in orders year-on-year by Cyber Week, Rakuten Marketing’s French and German Networks gathering towering enlargement by Cyber Weekend, achieving an uplift of 199% and 116% respectively.

According to a data, Cyber Week has developed distant over a associations with bonus laptops, phones and white goods, with some of a largest spikes being reported in a attire and accessories vertical. According to tellurian data, attire enjoyed a 30% year-on-year boost in a sum of orders on Black Friday.

Anthony Capano, Managing Director EMEA, Rakuten Marketing, comments, “The uptick in a opening of a Networks in France and Germany, is contemplative of a outrageous enlargement of Cyber Week opposite a continent. Consumers and publishers comparison are pushing some-more success by a judgment of Black Friday than ever before. For a conform vertical, enlargement opposite Europe has to be a tip 2019 priority; these anniversary events will usually grow in change formulating outrageous sales opportunities.”

Mobile’s flourishing arrangement monopoly

One vital writer is a enlargement in a use of mobile commerce. According to Rakuten Marketing arrangement data, by device, 46% of sum site purchases opposite both Black Friday and Cyber Monday in a UK were finished on mobile (compared to 40% in 2017).

By comparison, purchases by desktop done adult 39% of sum site purchases on Cyber Monday, reflecting a 5% tumble from 2017.

Certainly one writer to a recognition of mobile for selling is a arise of amicable media sites and apps and commerce platforms. At a European level, Cyber Weekend 2018 saw a 194% boost in purchases by amicable platforms.

Anthony Capano concludes, “Mobile’s recognition over desktop is a transparent thoughtfulness of a augmenting purpose amicable commerce is personification in pivotal sales dates. Advertisers contingency grasp a approach amicable media is operative to brief circuit a patron tour in many areas. It’s critical to get a code and a products where consumers are creation squeeze decisions.”

About Rakuten Marketing  
Rakuten Marketing uses innovative, data-driven record to assistance brands strech consumers with timely and authentic digital promotion experiences. Pioneering AI and appurtenance learning, interconnected with singular information and register from a Rakuten ecosystem, capacitate brands to brand new audiences and re-engage existent ones. This predictive record allows Rakuten Marketing to broach profitable practice people love, ensuing in cost-effective opening opposite a integrated selling solutions: affiliate, arrangement and search.  
Rakuten Marketing is a multiplication of Rakuten Inc. (4755: TOKYO), one of a world’s heading Internet use companies. The association is headquartered in San Mateo, California, with offices in Australia, Singapore, Brazil, Japan, France, Germany, the United Kingdom, and throughout the United States. Follow us on Twitter or learn some-more at https://rakutenmarketing.com/en-uk/. 

Media contact

Cal Young