Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing’s Unique Blend of Technology and Human Expertise

Rakuten Marketing announced that Purple, a flourishing direct-to-consumer comfort product company, has comparison Rakuten Marketing to expostulate a associate selling plan opposite a patron journey. Rakuten Marketing’s singular charity will concede a group during Purple to concentration on a company’s fast expansion opportunity, while experts during Rakuten Marketing assistance rise Purple’s associate selling module to best accommodate a business goals.

“In a hunt for a right associate network, we sought a partner who could work with a resources we have accessible now and scale with us as we continue to grow,” pronounced James Brohamer, Purple’s Director of Omnichannel Marketing. “We knew we indispensable some-more from a partner than only a transactional platform. We indispensable a partner who could broach during both a tip of a flue and a bottom of a funnel, and who could serve a one-on-one connectors with publishers and affiliates by events and other opportunities to move us face-to-face with their network. The transparent choice for a business was Rakuten Marketing.”

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During this time of expansion for Purple, Rakuten Marketing’s clever relations with publishers will concede a association to some-more simply and proactively entrance new, flourishing affiliates that it hasn’t worked with before. To safeguard publishers are always present on attention trends and technology, Rakuten Marketing’s publisher expansion group offers dedicated comment government and analytics to source, aspect and bond brands and publishers.  Additionally, a network maintains a consistent feedback loop by a publisher advisory play and other in-person networking opportunities.

With some-more than 20 years of attention experience, Rakuten Marketing will assistance Purple grasp a associate selling goals, including building initial hold and final hold elect structures depending on a publisher’s position in a shopper’s journey. Through a partnership, Purple will precedence Rakuten Marketing’s industry-leading associate selling network, that has been voted a #1 associate network for 8 uninterrupted years by mThink and famous as a Best Affiliate Network, among other recognitions, by a International Performance Marketing Awards.

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Purple is an innovative code that is peaceful to exam and learn by activating information to energy a associate campaigns and optimizing formed on insights and learnings.  By drumming into Rakuten Marketing’s AI and appurtenance training technology, Purple can gain on this enlightenment of creation to improved personalize practice and urge potency and opening of a campaigns.

“Purple has grown into a marketplace heading position by utilizing smart, targeted and singular selling strategies,” pronounced Julie Van Ullen, Managing Director of Rakuten Marketing for a U.S. “We’re anxious to assistance them continue on this expansion trail by aligning associate campaigns that map to their business objectives, assisting them to scale, strech new audiences and build stronger code affinity.”

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