GIG acquires Estonian associate network, signs Microgaming deal

Gaming Innovation Group (GIG) has finished a merger of an associate network formed in Estonia.

Under a agreement, GIG will take tenure of a associate in doubt as good as all compared associate agreements and destiny revenues.

Targeted essentially during a Nordic market, GIG expects a network to beget some-more than 20,000 new depositing business for B2B clients of a Innovation Labs auxiliary over a subsequent 3 years.

“We are gratified to interpretation a third merger of a flourishing high value associate network in a aim markets in a brief timeframe,” GIG arch executive Robin Reed said.

“Not usually are we augmenting a capability of pushing profitable users to partnering operators, though we are also strengthening a online placement channel to gold with a height use ‘iGamingCloud’ to a advantage of a clients.”

Meanwhile, GIG has also entered into a looseness agreement with Microgaming.

Under a deal, Microgaming will yield a poker program to GIG operators. will be a initial GIG user to go live with a new program during a fourth entertain of this year, with both and due to follow in 2016.

The understanding will also concede GIG auxiliary iGamingCloud to offer poker as partial of a cloud services charity to a operation of B2B clients, tentative case-to-case capitulation by Microgaming.

“We are anxious by a prospects of building a good actor knowledge by compelling poker during a intersection of sports and amicable entertainment,” Reed said.

Roger Raatgever, arch executive of MicroGaming, added: “Already a patron of a Quickfire  Casino product, we’re gay to be fluctuating a attribute with a Gaming Innovation Group by a poker platform.”

Related article: Gaming Innovation Group names Reed as new CEO