eBay offers contextual ads by a eBay Partner Network, a associate module that rewards publishers for pushing trade and sales to a marketplace.
eBay Partner Network explained in a new blog post how associate publishers could arrangement contextual ads formed on a calm of their pages. The judgment behind contextual ads: a caller reading an essay about doll collecting competence be compliant to click on an ad for eBay that shows collectible dolls accessible for sale.
In eBay’s case, it explains how it uses record to algorithmically brand tip applicable keywords on a page formed on a calm of a page. Among a approaches eBay describes are a following:
– Using a tested and effective eBay hunt algorithm to yield applicable eBay equipment to be rendered on a publisher page;
– Triggering a object digest algorithm usually when a page earnings a certain sentiment. We have built a view prophecy algorithm for each HTML page, formed on a calm and context.
eBay describes an instance where a complement had to confirm either to arrangement “Stranger Things memorabilia or “Stranger Things” Demogorgon posters on an affiliate’s page that wrote about a radio series.
eBay suggested that a selling information scholarship group is also operative on being means to beget contextual eBay listings formed on a images shown on a associate publisher’s page.
It’s a technical article, though eBay concludes, “if a publisher can describe contextually applicable eBay equipment on their page but carrying to do anything solely pointer adult for a program, we finish adult with a profitable ecosystem for a publisher, buyers, sellers, and eBay.”
For sellers, that means if eBay can assistance affiliates arrangement applicable listings on their calm pages, it could expostulate shoppers to their listings.