With ardent discussions ongoing within a associate selling industry, Awin’s third annual cross-sector conference, ThinkTankUK was during centre theatre during Westminster’s County Hall on a day that welcomed over 300 advertisers, publishers and partners to a heart of a capital.
ThinkTankUK lonesome a far-reaching spectrum of topics that continue to yield opportunities and hurdles to a associate channel, with future-proofing a overarching thesis this year. The tellurian associate network reflected on a rising digital selling trends and a outcome it is carrying on advertisers and publishers today.
As a unite and media partner of ThinkTankUK, PerformanceIN reported on a day’s movement with a roundup on some of a pivotal takeaways.
Future-proofing a associate industry
Awin UK nation manager Ian Charlesworth kicked things off as he discussed destiny proofing a associate attention and how we should bond outward of a channel to unequivocally maximize a opportunities available. Charlesworth also approached some of a incomparable topics, including consumer attitudes as users spin some-more discreet with their income and privacy, observant that we contingency safeguard a work we do is anchored in those areas. Soon after his opening speech, Joe Twyman, co-founder and executive of Deltapoll followed with his keynote session, where consumer poise was a categorical theme. He used Brexit as a box investigate and highlighted how large information and remoteness play a vital purpose in digital selling while divulgence by 2020, a universe “will emanate as most information each dual days as it did from a emergence of time to 2003”.
With future-proofing mostly discussed in a build-up, Awin product managers Mihaela Draghici and Stephen Short presented a network’s latest portfolio as they have grown new collection to safeguard both advertisers’ and publishers’ programmes are ‘future-proofed’ in today’s digital climate. Both Draghici and Short ran by Awin’s hybrid tracking solutions: Advertiser MasterTag and a Server to Server formation in further to announcing Bounceless Tracking, a new privacy-centric proceed to attributing sales in a remoteness insurance setting.
Speaking of announcements, Awin reliable their strategic partnership with R.O.EYE’s SaaS-based, multi-touch detrimental height SingleView along with a demo event of how a height and partnership will be integrated into data-led debate insights in a bid to pull over last-click attribution.
Elsewhere, a muster gymnasium was packaged around a day with refreshments accessible and a possibility for advertisers and publishers in a room to network and build new relations with a Awin group and sponsors exhibiting a show.
Being authentic in influencer marketing
With influencer marketing stability to grow and apropos some-more appealing to brands and affiliates, Awin influencer partnerships manager Carina Toledo and blurb contracts manager Kate Irvine both examined a channel’s impact on younger consumers and how brands can means long-term success by authentic campaigns. Referencing good and bad examples, Toledo and Irvine highlighted a significance of authenticity, propelling brands to safeguard a influencers they work with are as authentic as probable to unequivocally rivet with their aim audience.
The second half of ThinkTankUK brought together a series of dermatitis sessions covering areas of retail, travel, personalisation and globalisation. Taking a front chair during a globalisation event hosted by Stephen Buxton (head of tellurian comment management), Laura Blakeborough (global comment director) and Katherine Casey (global comment director), a group took us on a debate of Awin Global and a opportunities accessible to advertisers and publishers looking to maximize a channel overseas. With consumer spending and mercantile expansion referenced in a UK, France and Nordics, as good as cross-border selling among others opportunities, a group common some profitable recommendation to tellurian advertisers on areas like localisation, with Buxton explaining to PerformanceIN that advertisers shouldn’t “take a one-size fits it all proceed to their tellurian programmes” as they continue to run their campaigns around a tellurian associate network”.
Bringing a action-packed day to a close, attendees to put their questions to The Awin Board, featuring Ian Charlesworth in further to Peter Loveday (chief technical officer), Adam Ross (chief handling officer) and Mark Walters (CEO) as they discussed a conference’s pivotal highlights as good as a stream state of associate marketing, KKR’s rumoured takeover of Axel Springer and a destiny instruction of a company. Loveday pronounced that Awin is elaborating from “a network to a platform” as it continues to build an ecosystem that connects advertisers and publishers to tech providers to future-proof tracking and a industry. Meanwhile, Ross warned that “we have to be clever not to spirit consumers by following other channels and pity too most of their data. That’s because we’re penetrating to keep a tracking and products ‘data-light’, and strengthen a transparent “data-value sell in associate marketing”.
From flourishing a association enlightenment to expanding a product portfolio to entirely supply advertisers and publishers in a digital climate, Awin’s destiny looks set to take an sparkling spin as ThinkTankUK left us with copiousness of actionable takeaways and food for suspicion on how to truly attain in associate marketing.