The Office of a Privacy Commissioner of Canada (OPC) published a warning for associate marketers after an general investigate found poignant violations of remoteness law and a manners per unsolicited communications. Given a OPC’s warning, franchisors would be correct to examination their associate selling practices to safeguard correspondence with germane laws.
The Unsolicited Communications Enforcement Network (UCENet), a tellurian network that promotes general spam coercion cooperation, investigated hundreds of general websites and thousands of consumer complaints associated to associate marketing. In a 2017 Sweep Report [PDF], UCENet found a following:
- Affiliates generally did not obtain a consumer’s agree for electronic communications, even in countries where such agree is required.
- Misleading promotion is “prevalent” in a associate selling ecosystem.
- Some associate selling platforms had brief lifespans or operated in opposite countries, complicating enforcement.
Two hundred and twenty-one websites were identified by UCENet for follow-up action. Notably, a 2017 Sweep Report indicates that participating agencies (which embody a Canadian Radio-Television and Telecommunications Commission and a OPC) might pursue serve analysis, review and coercion actions opposite a targets identified.