Columbus India, a digital group from Dentsu Aegis Network (DAN), has been allocated as a associate selling group for Snapdeal, an online marketplace. The comment was won following a approach pitch, and will be rubbed out of a agency’s Delhi office.
Speaking about a win, Anurag Gupta, CEO, Columbus India, says in a organisation statement, “We demeanour brazen to this new rendezvous with Snapdeal, and are putting all efforts to make this a success. With a opening selling capabilities around e-commerce, we are assured of being means to assistance Snapdeal serve strengthen a code and business by augmenting site visits, rendezvous and conversions.”
Nitin Sabharwal, CBO, Columbus India, adds, “For e-commerce companies, leveraging a associate channel is one of a many cost effective channels to grasp one-to-one opening selling during scale. We are deploying a best in-class solutions for Snapdeal to grasp their goals.”
As per a mandate, Columbus India will conduct Snapdeal’s associate selling programme that includes handling publishers globally. The group will allot over 10 digital experts opposite offices in Delhi, Mumbai and Bangalore, and will support Snapdeal in flourishing a associate programme.
Commenting on a association, a Snapdeal orator says, “Affiliate selling is an critical apparatus to interpret code recognition into sales. Columbus India is good positioned to enlarge Snapdeal’s patron merger by optimising partner and associate relations by a tradition built opening selling tech tools.”