LinkedIn is adding 3 new ways for marketers to grasp their promotion goals.
Using Campaign Manager, marketers can now optimize their LinkedIn selling campaigns for a following objectives:
- Brand awareness: Increase share-of-voice by tip of flue campaigns that assign by impressions.
- Website conversions: Optimize campaigns for specific website actions, like purchases or eventuality registrations.
- Job applicants: Ads can now be combined to expostulate pursuit applications.
In an announcement, a association says:
“These new offerings are designed to continue to make it easier to urge pivotal formula and improved align with your debate objectives. Early formula uncover it’s working, we’ve seen a 67% lift in patron compensation compared to a bequest Campaign Manager experience.”
Along with this update, LinkedIn is optimizing a click pricing to align with a comparison objective.
If website visits are a objective, for example, afterwards marketers will usually be charged for clicks that go to a alighting page on their website.