Q&A: House of Fraser on Affiliate Marketing in a UK Fashion Industry

The UK online wardrobe and shoes marketplace strike a value of approximately £10.1 billion in 2015, accounting for £1 in any £5 spent on conform over a year, according to Verdict statistics, with online spend within a straight set to grow during 79.1% over a subsequent 5 years.

Furthermore, Criteo reports that conform accounted for almost half (49%) of British m-commerce final year. As a result, a event for innovative online selling in a zone is immeasurable and growing, with associate apropos one of a pivotal channels for retailers to use.

To get a feel of some of a techniques used in a standard campaign, PerformanceIN held adult with one of a brands contracting associate selling as a pivotal motorist within a online sales strategy.

Here’s a contention with House of Fraser’s online partnerships manager, Alison O’Donoghue, on-site during Affiliate Window’s Fashion Focus event final Thursday (March 24).

Could we explain associate marketing’s purpose within your organisation sales strategy?

Alison O’Donoghue: In a simplest form a purpose of a associate group is to take a multi-channel proceed in appropriation new customers, maintaining existent business and innovating, all while remaining loyal to a brand.

Like a customers, a associate portfolio is opposite and by operative with a vast extent of partners we have been means to safeguard that we grasp these goals.

What are a defining characteristics of associate selling in a UK conform industry?

AO: We have seen brands within a attention augmenting concentration on blogger rendezvous over a march of a final integrate of years. This has meant changes have emerged in how retailers are operative with a channel.

Firstly, we’ve seen new blurb models emerge opposite a industry. For example, Affiliate Window launched their Payment On Influence apparatus final year that focuses on recognising publishers’ grant to sales even when they are not a converting click.

At House of Fraser, we have a multi-attribution indication in place on a associate programme, that rewards publishers formed on their grant to a sales journey, eventually recognising a value that publishers supplement over a final click.

Secondly, we’ve seen brands looking to supplement value to a publisher bottom over a financial aspect, regulating rendezvous events such as webinars, training days, liberality days and generally looking for some-more innovative ways in that to promulgate with a publisher base.  

The normal conform consumer reportedly flits between 2.9 opposite websites before shopping apparel. How would we summarize your standard consumer, and how does that expostulate a proceed in that we marketplace to them?  

AO: As a prerogative dialect store of choice it is formidable to conclude a standard customer. We have such a sundry charity that afterwards translates into us attracting a opposite operation of customers.

We need to be means to have something to offer any particular when they revisit houseoffraser.co.uk. In any communication that we have with customers, this is finished by ensuring that we have a good bargain of what works good with opposite partners – be it incentivised messaging, content, or both. The importance is afterwards on showcasing a opposite brew of product categories and brands.

Last year House of Fraser claimed that 60% of a returning business buy regulating mixed devices. How have things grown in a associate dialect over a final year or so as a result?

AO: On a associate programme a detrimental indication also incorporates a cross-device element. This means that in serve to rewarding publishers for their grant to a sales journey, we can also prerogative them when this sales tour occurs opposite mixed devices. We’ve seen a series of fashion-focused publishers recover their possess apps within a channel.

The fact that we prerogative on a cranky device basement has meant that we have been means to partner with mobile-first publishers and know quietly that we are rewarding them sincerely and collecting an accurate perspective of a data.

Could we hold on a few vital fashion-related trends from final year in associate selling that have had an impact on House of Fraser’s proceed within a channel?

AO: In a conform industry, as good as luminary endorsement, brands are also utilising bloggers as code ambassadors and we have seen a identical trend within a associate space. Retailers are recognising a energy that these amicable influencers have and as such are focusing some-more on blogger overdo and collaboration.

This is also something that we have been operative on during House of Fraser. Through a associate channel, we conclude that calm and blogger publishers are not always only meddlesome in a sales summary and so we are perplexing to safeguard that we are communicating reasonably with a opposite publisher types.

Finally, in both industries a expansion of general has been a large articulate point, so a concentration for a channel has been to rivet with publishers outward of a UK.

It’s a rival personification field, so speak about some of a hurdles you’ve had to overcome recently, and what lies ahead….

AO: In a bustling marketplace it can be formidable to mount out, however we demeanour during this as an event rather than a plea and are always essay to innovate opposite a business that we consider we are doing really successfully.

In terms of what lies forward – we’ve always prided ourselves on embracing a multi-channel proceed and 2016 will see House of Fraser continue to try new opportunities to assistance expostulate that prophesy even further.

15 tips voor de eerste online verkoop

Voor een e-commerce ondernemer is de eerste verkoop een mijlpaal. In dit artikel voor startende webwinkeliers vindt je 15 tips die helpen om de eerste verkoop te realiseren.

1. Verstuur samples

Verstuur samples outpost de producten die u verkoopt naar invloedrijke mensen uit uw branche. Dit kunnen bijvoorbeeld bloggers, journalisten of andere ondernemers zijn. Door een gratis representation te versturen naar deze partijen zullen zij wellicht aandacht aan uw product besteden op hun site, wat weer voor trade zorgt naar uw webshop.

2. Start met bloggen

Bloggen is bijna essentieel om het beste te halen uit contentmarketing. Door blogs te schrijven over uw producten, zaken die spelen in uw bedrijf of in uw branche wordt u onder andere sneller opgepikt doorway zoekmachines. Consumenten die bijvoorbeeld zoeken op een onderwerp dat gerelateerd is aan uw webshop kunnen zo around uw blogs sneller in uw shop terecht komen. Neem als voorbeeld dat Shopify een blog post over dropshipping. Dat wordt dan doorway Google opgepikt als mensen googlen op ‘how to dropship.’ En dan is de kans groot dat de ‘zoeker’ op je site terecht komt!

3. Maak een e-maillijst

E-mailmarketing is een belangrijk onderdeel outpost uw business. Nieuwsbrieven kunnen huidige klanten terug laten komen naar uw webshop en potentiële klanten informeren over de artikelen die u te koop heeft in uw shop. E-mails hebben ook als voordeel dat ze bij consumenten in hun persoonlijke mailbox worden geleverd. Dit is niet het geval bij Facebook en Twitter, waar maar een gedeelte outpost de te bereiken doelgroep wordt aangesproken.

4. Sponsor een evenement

Het kan helpen om uw webwinkel wat meer in de schijnwerpers te zetten door een evenement te sponsoren. Denk er daarbij om dat u goed uitzoekt welk evenement bij uw emporium past en hoe u de bezoekers outpost dit eventuality kunt triggeren om uw site te bezoeken. Demonstreer bijvoorbeeld een aantal outpost uw producten en zorg ervoor dat bezoekers met elkaar en met u in gesprek raken over deze producten. Ook kunt u coupons uitdelen voor korting in de webshop.

5. Interview invloedrijke personen

Voor de blog die u gaat bijhouden is het raadzaam om een invloedrijk persoon uit de branche te interviewen. Volgers van deze persoon zullen dit artikel ook opmerken en daarmee approach in uw webshop
terechtkomen.

6. Organiseer een pr-stunt

Een PR-stunt kan, als deze goed is uitgevoerd, voor veel bearing zorgen voor uw shop. De attempt zorgt daardoor op korte termijn voor meer traffi c naar de site en op lange termijn voor een betere vindbaarheid in Google.

7. Experimenteer met adwords

AdWords is Google’s compensate per click adverteernetwerk waarmee u meer traffi c kunt genereren naar uw site. Experimenteer met de campagnes die u around dit netwerk lanceert. Over AdWords is al veel geschreven, The Next Web heeft een handleiding voor beginners samengesteld die u kunt raadplegen voor uw eerste stappen in dit netwerk.

8. Affiliatiemarketing

Waarom zou u in uw eentje proberen om kopers naar uw webshop te krijgen als u ook met andere partijen kunt samenwerken? Bij affiliatemarketing adverteren andere sites uw producten, maar worden de artikelen nog altijd in uw eigen webshop verkocht. Een Nederlands voorbeeld daarvan is het modeplatform Fashionchick.nl. Hierop staan onder andere producten van Zalando, De Bijenkorf en Otto naast elkaar. Het succes outpost affiliatemarketing hangt sterk outpost het product af dat u verkoopt en de hoeveelheid commissie die u dient te betalen bij elke verkoop around een
affiliatepartner.

9. Verkoop producten aan andere retailers

Naast de verkoop aan consumenten kunt u ook de bekendheid outpost uw merk vergroten door uw artikelen te verkopen aan andere retailers. Zij verkopen de producten vervolgens weer doorway aan consumenten.
Indirect werkt dit dus ook weer in uw b2c-omzet door.

10. Verstuur een persbericht

Door een persbericht aan journalisten of bloggers te versturen kunnen uw producten ook bijvoorbeeld around landelijke media of magazines worden opgepikt. Zorg er wel voor dat het persbericht interessant is en goed geschreven. Alleen de nieuwswaardige persberichten worden namelijk door de media meegenomen in de dagelijkse nieuwsstroom.

11. Besteed veel aandacht aan statistieken

Aan de statistieken outpost uw webshop in Google Analytics kunt u onder andere zien wat bezoekers op uw site doen en hoeveel tijd zij op elke pagina doorbrengen. Het is erg belangrijk om approach na de lancering
van de webshop de statistieken in de gaten te blijven houden. Er valt een hoop te leren uit deze gegevens voor de toekomst.

12. Maak een enquête

Consumentenenquêtes zijn een handige apparatus om feedback te verkrijgen van uw (toekomstige) klanten. Dankzij de resultaten outpost een enquête kunt u verbeteringen doorvoeren die kid meer verkopen kunnen leiden.

13. Netwerk op fora

Gebruik Google om fora te vinden die gerelateerd zijn aan uw webshop. Discussieer mee over allerlei onderwerpen en geef consumenten tips over producten die zij eventueel bij u kunnen kopen. Zorg er
daarbij wel voor dat u zich houdt aan de adverteerregels outpost het forum. Houd het professioneel. De meeste fora verwijderen reacties die te veel duidelijke reclame bevatten.

14. Werk samen

Zet een groep op met andere (niet-concurrerende) retailers waarin de deelnemers elkaar helpen bij het promoten van de online business. Als u bijvoorbeeld kleding verkoopt, kunt u een groep vormen met een juwelier of schoenenwinkel.

15. Bouw de juiste relaties op

Zorg ervoor dat u relaties opbouwt met de juiste bedrijven en personen. Een netwerk onderhouden is in elke branche belangrijk en kan handig zijn voor toekomstige projecten. Ook een goede relatie
met uw leverancier is een aandachtspunt.

Rihanna’s New Video Proves That Pinstripes Can Be Just as Sexy as Being Naked


__SLIDE_IMAGE_ALT__
__SLIDE_IMAGE_ALT__


__SLIDE_IMAGE_ALT__
__SLIDE_IMAGE_ALT__

See some-more photos of:


rihanna
rihanna


rihanna
rihanna


rihanna outfits
rihanna outfits


rihanna outfits
rihanna outfits

Elizabeth Kennedy flocked dot apparition bodysuit, $1,925, modaoperandi.com; Pallas Cerbere pinstriped nap blazer, $996, for information: net-a-porter.com; Gianvito Rossi laser-cut knee boots, $2,745, barneys.com; Curiosa Henna eyebrow pen, $18, iloveherbal.com

See some-more photos of:


rihanna
rihanna


rihanna
rihanna


rihanna outfits
rihanna outfits


rihanna outfits
rihanna outfits


rihanna
rihanna


rihanna
rihanna


rihanna outfits
rihanna outfits


rihanna outfits
rihanna outfits

Annelise Michelson gunmetal insatiable ear cuff, $425, avenue32.com; Kiki de Montparnasse Je T’aime argent china physique chain, $950, modaoperandi.com; Eva Fehren ubiquitous ring, $16,280, barneys.com; Repossi black bullion multi-band berbere ear cuff, $4,080, ssense.com; Effy royale bleu turquoise solid and 14 karat white bullion lizard ring, $1,140, lordandtaylor.com; Eddie Borgo pavé little cone ear cuff, $100, shopbop.com

See some-more photos of:


rihanna
rihanna


rihanna
rihanna


rihanna outfits
rihanna outfits


rihanna outfits
rihanna outfits


rihanna
rihanna


rihanna
rihanna


rihanna outfits
rihanna outfits


rihanna outfits
rihanna outfits

Rihanna doesn’t need garments to make a jaw-dropping song video, yet for those of us looking to patrolman a musician’s savvy style, they’re positively a plus. Lucky for us, in her just-released “Kiss It Better” video, destined by Craig McDean, RiRi cycles by all of her best looks: oversize pinstripe outerwear, whisper-thin trip dresses and silk shorts, ethereal physique jewelry, and best of all, well, zero yet a perfect square of fabric. Enticing? You bet.

Her lingerie-inspired outfits also occur to be right on trend with spring’s gusto for boudoir-inspired ensembles, seen on a runways of Givenchy and Céline. Wherever we look, a summary is clear: You best channel your middle Bad Gal this season. What’s still adult for debate, though, is if we save it for a bedroom or go for it and competition it for a night out this weekend. You know what Rihanna would do . . .

 

Fluent, LLC to Present during Industry Events in Apr 2016

NEW YORK–(BUSINESS WIRE)–Fluent, LLC, an IDI association (NYSE MKT: IDI) and an attention personality in
people-based digital selling and patron acquisition, currently announced
that it will be presenting during dual attention events in Apr 2016: AMDays
– Affiliate Management Days and The AAPC Pollie Awards Conference.

AMDays – Affiliate Management Days

Fluent’s Senior Vice President of Sales, Daryl Colwell, will benefaction a
eventuality patrician “Back to a Future: How to Use Pay-per-Call to Bridge
Old and New Media” on Tuesday, Apr 5, 2016 during 11:15am PT during a San
Francisco Marriot Marquis. Mr. Colwell will concentration on how advertisers can
exercise pay-per-call campaigns to overpass a common gaps between old
media (print, TV, yellow pages, etc.) and new media (social media,
mobile, local advertising, etc.). Attendees will benefit an understanding
of pay-per-call marketing, how it works and how it can assistance their brands
beget some-more income from new media promotion opportunities while
stability to suffer clever income and opening from their aged media
promotion programs. A best practices list for rising and handling a
successful pay-per-call promotion debate will be given to attendees
during a finish of a session.

Affiliate Management Days is an eventuality for associate managers who are
obliged for their company’s associate selling strategy, management
and operations. Whether we have an existent associate module or you
are formulating a new initiative, AM Days offers we profitable insights into
how other online retailers are successfully implementing and managing
their associate programs. For serve information, greatfully revisit http://www.affiliatemanagementdays.com/.

The AAPC Pollie Awards Conference

Fluent’s GM of Political and Advocacy Solutions, Jeff Pavelcsyk, will
attend in a row patrician “Innovation Showcase—Shark Tank Style!” on
Wednesday, April, 13, 2016 during 9:30am ET during a Hotel InterContinental in
San Juan, Puerto Rico. The AAPC Innovation Showcase provides a unique
event for debate professionals to learn about a operation of
debate technology, solutions and success stories in a fast-paced,
ominous session.

The 2016 AAPC Pollie Awards Conference facilities cutting-edge
programming on pivotal attention trends, designed to commission attendees to
precedence a latest techniques in debate plan and management. For
serve information, greatfully revisit http://theaapc.org/annual-pollie-conference/.

About Fluent

Fluent, LLC, an IDI association (NYSE MKT: IDI), is an attention personality in
people-based digital selling and patron acquisition, portion over
500 streamer consumer brands and approach marketers. Leveraging a massive
fountainhead of exclusive assembly data, as good as millions of real-time
consult interactions with consumers each day, Fluent enables advertisers
to some-more effectively aim and acquire their many profitable customers,
with precision, during a large scale. The company’s domicile is in New
York City, with a satellite bureau in Washington, DC. For more
information revisit http://www.fluentco.com/.

About IDI, Inc.

At IDI, we trust that time is your many profitable asset. Through
absolute analytics, we renovate information into intelligence, in a quick and
fit manner, so that a clients can spend their time on what
matters many – using their organizations with confidence. Through
leading-edge, exclusive record and a large information repository, our
information and methodical solutions strap a energy of information fusion,
uncovering a aptitude of manifold information points and converting them
into extensive and judicious views of people, businesses, assets
and their interrelationships. We commission clients opposite markets and
industries to improved govern all aspects of their business, from
handling risk, conducting investigations, identifying rascal and abuse,
and collecting debts, to identifying and appropriation new customers. At
IDI, we are dedicated to creation a universe a safer place, to shortening the
cost of doing business, and to enhancing a consumer experience. For
some-more information visit http://www.ididata.com/.

FORWARD-LOOKING STATEMENTS:

This press recover contains “forward-looking statements,” as that term
is tangible underneath a Private Securities Litigation Reform Act of 1995
(PSLRA), that statements might be identified by difference such as “expects,”
“plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,”
“intends,” “estimates,” and other difference of identical meaning. Readers are
cautioned not to place undue faith on these forward-looking
statements, that are formed on a expectations as of a date of this
press recover and pronounce usually as of a date of this press recover and
are suggested to cruise a factors listed above together with the
additional factors underneath a streamer “Forward-Looking Statements” and
“Risk Factors” in a Company’s Annual Report on Form 10-K, as might be
supplemented or nice by a Company’s Quarterly Reports on Form 10-Q
and other SEC filings. We commence no requirement to publicly refurbish or
correct any forward-looking statement, either as a outcome of new
information, destiny events or otherwise.

GIG to acquire associate resources from Magenti Media

Gaming Innovation Group (GIG) has resolved a understanding to acquire a associate resources from Sweden-based associate network association Magenti Media.

Under a agreement, GIG will take tenure of a series of mention sites, a group of hunt engine optimisation (SEO) experts, as good as repeated revenues from a existent portfolio of associate accounts with partnering operators.

The understanding is value a care of SEK47.5 million (€5.1 million/$5.8 million), with SEK32 million to be staid with new GIG shares formed on a normal share cost a 5 trade days before to closing.

An additional one million options will be released to employees during shutting on terms that are nonetheless to be defined

GIG pronounced that a acquired resources will element a existent associate operations within a Innovation Labs, with handling distinction set to grow by approximately €1 million on a 12-month rolling basis.

The associate network, that especially targets a Swedish casino market, is also set to beget some-more than 45,000 new depositing business to B2B clients and GIG’s possess operators on a yearly basis.

Subject to a acceptable due diligence, a understanding is approaching to be resolved by May of this year.

Robin Reed, arch executive of GIG, said: “We are happy to interpretation a merger of a growing, high value associate network that will raise Innovation Labs’ position in referring profitable users in a Swedish casino market.

“In further to a acquired assets, it is resolved to combine a talents of a companies, bringing in over 10 years of iGaming online selling knowledge from Magenti Media.

“As we are building out a placement channel for a tip behaving brands in a industry, we need a best people accessible to broach even some-more peculiarity online resources for end-users.”

Related article: Gaming Innovation Group to acquire OddsModel